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CINCINNATI -- Procter & Gamble and its home care brands Tide, Febreze, and Dawn have joined forces with Minneapolis-based Target Corp. to launch "Touch of Scent on Every Room," a campaign designed to help enhance the moods and the environment of Hispanic consumers with scent tips, based on the research results by taste and smell expert Dr. Alan Hirsch.
Target guests enjoyed special promotions on selected P&G products this week.
Scented household products are becoming increasingly popular, according to Procter & Gamble, and the company's consumer research has shown that Hispanic consumers are particularly avid scent seekers.
Hirsch has spent many years studying how the sense of smell affects the general emotional state of individuals. His research has found that people's favorite scents may impact their moods and may also influence the different environments of a living room, kitchen, and other areas of the house. Hirsch, M.D., F.A.C.P., is the founder and Neurological Director of the Smell and Taste Treatment and Research Foundation in Chicago.