This Easter, marshmallow Peeps will be featured in the brand’s first live-action commercial, titled “Brothers,” which will run on television and via social media. The spot will kick off an ongoing, year-round campaign.

“Peeps fans are known for enjoying their Peeps in many ways,” said Mark Hoffman, senior brand manager for Peeps at Bethlehem, Pa.-based Just Born, Inc. “This commercial captures the warmth and tradition of Peeps while encouraging consumers to Express their PEEPSonality. Peeps have been an important part of Easter traditions for 60 years and we hope that this commercial will resonate with fans, giving them new ideas on how to have fun with their Peeps for many more years to come!”

The 15-, 30- and 60-second spots were created by The Terri & Sandy Solution in New York and directed by the Hoffman Brothers in California. “The ‘Brothers’ commercial was inspired by the endless ways in which fans interact with Peeps and brings many of the possibilities to center stage,” said Terri Meyer, commercial creator and co-founder of The Terri & Sandy Solution. “From 'Peeps Jousting' and 'Peeps in a Blanket' to 'Hide and Go Peeps,' this commercial reminds us why this quirky marshmallow treat is among the most beloved Easter candy.”

Peeps fans can view the “Brothers” commercial on television, on the brand’s Facebook page or by visiting the newly re-created www.marshmallowpeeps.com.

Founded in 1923, Just Born, Inc. manufacturers Peeps, Hot Tamales and Goldenberg’s Peanut Chews brand candies.

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