IGA has joined forces with charitable group Wounded Warrior Project (WWP) -- an organization whose mission is to honor and empower soldiers wounded in combat-- to create IGA USA’s first IGA Private Brand cause marketing initiative.

During the national campaign—running in participating IGA stores from Memorial Day Weekend (May 27) through Labor Day weekend (Sept. 5)—IGA will donate 10 cents from the sale of every specially marked case of IGA Brand water to the Wounded Warrior Project, By fall of this year, IGA’s aims to donate up to $100,000 to WWP.

“For more than 80 years now, IGA Retailers have been building the brand’s reputation by doing their part to give back and support worthy causes in the communities they serve,” said Dave Bennett, IGA SVP of procurement and private brands. “It is only natural that we would use the power of our IGA Private Brand line to align IGA and its retailers with the causes that matter to today’s consumer on a national level, as well. This initiative will raise much-needed funding to help wounded service members with everything from physical health and wellness, counseling, family aid, and job assistance.”

“Thanks to IGA, who believe in our mission of honoring and empowering wounded warriors, we are able to further enhance our unique programs and services for the wounded and their families,” said Adam Silva, Wounded Warrior Project chief development officer. “Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, warriors are armed with the tools essential to not just survive their injuries but to thrive and achieve personal and professional success.”

IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $29 billion per year. The Alliance includes 5,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more than 55 major manufacturers, vendors and suppliers known as IGA’s Red Oval Family partners. IGA has operations in 46 of the United States and more than 40 countries, commonwealths and territories.

WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, Fla. To learn more about the group, visit woundedwarriorproject.org.

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