Jan 23, 2013
Whole Kids, PACT and Indiegogo to Fund Urban Gardens
Whole Kids Foundation, PACT, and Indiegogo are teaming up to help build urban sustainable gardens across the U.S. that provide increased access to healthy food and empower adults and children to actively experience how food is grown -- from seed to plate.
The “Urban Gardens Across America” campaign enables donors to fund the garden projects of their choice through the crowd-funding platform Indiegogo. Each garden will have its own campaign page, and Indiegogo will host a partner page housing all the individual garden campaigns.
"Whole Kids Foundation has seen firsthand the huge interest for community gardens, so we are excited to join such a creative initiative that will raise much needed funds and promote awareness about the importance of understanding where our food comes from," said Nona Evans, executive director for Whole Kids Foundation. "Gardening helps create a tangible experience that connects parents and kids to real food and helps inspires healthier eating habits."
To engage and inspire community support around the garden campaigns, each garden’s campaign will be led by a “PACTivist” who acts as an advocate to raise $2,500 for each garden. As an added incentive, PACT, a mission-driven organic apparel line, will also offer gifts from its new urban garden-inspired spring/summer 2013 collection for each $25 to $250 donation made online from Jan. 21 to Feb. 28.
Whole Kids Foundation, a Whole Foods Market foundation, will provide additional support for each garden, like online garden planning tools and organic seeds to help build or expand each garden.
To coincide with the launch of the Urban Gardens Across America campaign in January, select retailers throughout all 50 states and participating Whole Foods stores will debut the spring/summer PACT 2013 collection inspired by the colors and history of urban farms.
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