To support the recent launch of its Lil Snappers line, Sunkist and Stemilt are running an in-store radio spot at Winn Dixie and Bi-Lo as part of a Valentine’s Day promotion that highlights Cara Cara navel oranges and Pink Lady apples.

The radio spots will run for two weeks and focus on the new Lil Snappers premium, kid-size fruit that comes packaged in re-sealable three-pound bags.

“The in-store radio ads are fun, informative spots expected to generate excitement about the new Lil Snappers product line and its strong appeal to kids.” said Julie DeWolf, director of retail marketing for the Sherman Oaks, Calif.-based Sunkist Growers.

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