Oct 01, 2012
Grocers Go Pink for Breast Cancer
Marsh has lids and Kroger has lights – just two ways grocery retailers are getting involved to help raising awareness of breast cancer.
All 40 Indiana Marsh and MainStreet Market pharmacies will dispense prescriptions during October with pink lids to raise awareness about breast cancer and the needs of patients.
Every pink lid used will help fund support services provided by Pink Ribbon Connection, which provides resources and day-to-day support services to individual breast cancer patients living throughout Indiana.
Also throughout October, Kroger is lighting up the Cincinnati skyline after unveiling pink spotlights and 150-foot banners this week, celebrating Breast Cancer Awareness Month.
The text campaign is an added element to Kroger’s annual company-wide campaign, Giving Hope a Hand, which, in partnership with key suppliers like General Mills and Yoplait, generates $3 million to support local breast cancer initiatives in communities across the country served by the Kroger Family of Stores. The building banners announce a new text-driven donation campaign; each time someone texts PINK to 80404, Yoplait will donate $1, up to a total of $75,000, to Susan G. Komen for the Cure.
“Adding the text-to-donate channel lets customers lend their support to the cause, wherever they are,” said Keith Dailey, Kroger spokesman. “We’re pleased to be adding this additional option to support the fight against breast cancer.”
The Giving Hope a Hand program features Kroger associates who are breast cancer survivors on customized packages of Kroger and national brand items sold exclusively in the Kroger Family of Stores. This year, 48 Kroger women share their stories of survival and hope on these specially marked packages and online.
In addition, Kroger will feature some of these associate survivors on local market billboards in select Kroger family towns including: Atlanta; Indianapolis; Detroit; Phoenix; Salt Lake City; Denver; Columbus, Ohio; Louisville, Ky.; Nashville, Tenn.; Houston; and Cincinnati.
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