Oct 09, 2012
Meijer Partners with ‘Million More’ Flu Shot Initiative
Midwest superstore retailer Meijer is partnering with PrescribeWellness for its “A Million More” flu shot initiative, launched in August to increase the influenza vaccination rate by 1 million more Americans.
PrescribeWellness developed this campaign to target young, healthy Americans who don’t feel at risk for serious illness. The program empowers individuals to get a flu shot for their family, community and to help protect those at risk.
“Meijer is proud to support the ‘A Million More’ vaccination campaign because it highlights our commitment to offering healthy living solutions to our customers,” said Karen Mankowski, VP of pharmacy operations. “The flu shot is a powerful yet simple way to create healthier communities, and our customers can get one at their convenience at all Meijer pharmacies.”
The campaign will run at all 199 Meijer pharmacy locations in Michigan, Ohio, Indiana, Illinois and Kentucky. These locations will also be participating in the “A Million More” Million Dollar Sweepstakes.
Patients who check in at the pharmacy via Facebook will be entered into a random drawing for a chance to win $1 million. The contest will run through Dec. 31.
“More than 70 percent of health care costs are controllable with personal actions,” said Al Babbington, CEO of PrescribeWellness. “The health care debate is surging right now, so this is the time to raise awareness about the importance of preventative health care and how something as simple as getting a flu shot can help lower the cost of care.”
PrescribeWellness developed the most efficient and effective tools for influencing patient behavior by educating and motivating them toward vital health care habits. The “A Million More” initiative allows pharmacists to connect with patients via outbound calling and social media.
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