Jan 21, 2013
Dole, EatingWell Inspire Consumers to Eat Healthier
Dole Salads has teamed up with EatingWell magazine for a year-long partnership designed to increase America’s nutritional wellness and reduce negative health trends through greater consumption of fresh fruits and vegetables. The partnership includes new recipes and serving suggestions, educational outreach, a spring blogger and media summit, as well as a chance to win a $25,000 customized health and wellness prize package.
“Eating well is the foundation for living well — and we’re out to give Americans the recipes, serving suggestions and inspiration they need to make 2013 their healthiest and happiest year yet,” said Chris Mayhew, VP of marketing for Dole Fresh Vegetables. “More than just providing resources, our goal is to work with the experts at EatingWell to offer very tangible ways for families to eat more wholesome, nutritious meals that are flavorful and satisfying.”
As part of the collaboration, chefs, nutrition and test kitchen experts at the EatingWell headquarters in Vermont have worked with Dole to provide consumers with salad and vegetable-based recipes, serving, pairing and meal-planning suggestions.
Examples range from inspired new takes on salad classics — like Chopped Tandoori Chicken Salad, Taco Salad and Spinach Salad with Steak & Blueberries — to beyond-the-bowl creations such as Green Pizza, Inside-Out Lasagna, Good Green Tea Smoothie and Ravioli with Arugula & Pecorino. Other new salads seek to introduce Americans to new ingredients becoming mainstream like quinoa, lentils, tarragon and tempeh.
The recipe collaboration kicks off this month with a focus on winter pears — Crunchy Pear & Celery Salad and Pear-Hazelnut Dressing — and includes a full calendar of seasonal ideas. For all downloadable recipes and serving suggestions, consumers can visit Dole online.
Additionally, Dole’s “Live Well Love Life Sweepstakes” offers consumers the chance to win a five-day trip to Vermont to visit the EatingWell test kitchen and take part in private cooking lessons with an EatingWell chef, meal-planning with an EatingWell dietician, and personal training with a local instructor.
Consumers who answer one of many salad-related questions on the Dole Salads website — such as “How will eating salads help you feel better and more vibrant about life this year?” — are automatically entered in the sweepstakes to become eligible for the grand prize plus EatingWell magazine subscriptions, cookbooks and Dole Salads.
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