Hy-Vee Inc. has joined the LDM Group’s network of pharmacies, allowing the Iowa-based supermarket chain to offer CarePoints, LDM’s technologically advanced direct-to-patient messaging program used to deliver patient centric health and wellness information to improve health outcomes.

“Here at Hy-Vee, we understand that the pharmacist's job today entails much more than simply preparing and distributing prescriptions,” said Bob Egeland, Hy-Vee’s VP of pharmacy. “Our pharmacy patients consider us to be a partner in their health. By joining forces with LDM and the leading-edge technologies it offers, we empower our pharmacists to deliver adherence support to patients so they remain compliant with their medications.”

CarePoints personalized messages are printed in real time and distributed by the pharmacy staff to the patient, along with the patient’s prescription at the point of sale. The targeting message is based on current therapy and medication history that includes information about the patient's prescription as well as information about the condition being treated.

CarePoints can include valuable educational, adherence and financial incentives that positively change a patient’s behavior, while preserving patient privacy. In addition, pharmacies can use CarePoints to communicate to patients about in-house health services, promotions and private label products. CarePoints is integrated within the pharmacy system and is delivered in work flow for maximum impact on patient behavior.

Hy-Vee Inc. operates 233 retail stores in eight Midwestern states.
 

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