Sep 20, 2013
Retail Winners Crowned in ‘Mango Mania’ Display Contest
Produce directors from Macey’s in Providence, Utah, The Market at Anacortes, Anacortes, Wash., and Bellingham, Wash.-based Cost Cutter were among the winners of the National Mango Board’s (NMB) third “Mango Mania” display contest for small retailers with up to 50 stores.
The NMB’s display contest resulted in a 273 percent mango volume increase amongst participating stores compared to the same time last year.
Now in its third year, this annual contest is designed to engage and reward smaller retailers by encouraging them to build big, beautiful mango displays. Participating stores were asked to create their most effective mango displays and keep them up for at least seven days during the month of July. Retailers who requested contest kits received a packet of point of sale materials for each store, which included cutting, selection and nutrition messages, plus easy recipe ideas for mangos.
Entries from 25 produce department managers located all across the country will be awarded prizes from $200 to $1000 based on their outstanding mango displays. Entries were judged based on creativity of the display, visual appeal and effectiveness in educating shoppers about mangos.
“It was tough to decide the winners, but we’re thrilled to see more participation from smaller retailers showcasing their creativity and involvement,” said Megan McKenna, NMB’s director of marketing. “This contest is a great way to help pump up mango sales and increase mango movement, and we’re excited that this year’s result of 273% mango volume increase more than doubled last year’s results."
The top winners in each category include:
Ten or more registers
Six to nine registers
One to five registers
For a complete list of winners for the 2013 Mango Mania Display Contest, visit www.mango.org/contest.
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