Industry Intelligence

More than 19 million shares of Milwaukee-based supermarket company Roundy’s Inc. went on sale starting today at $8.50 per share.

Proceeds from the initial public offering – listed on the New York Stock Exchange under the symbol RNDY – are expected to be used to pay down debt.

Roundy’s is offering 14.7 million shares of common stock and selling stockholders are offering nearly 4.5 million shares. Underwriters have a 30-day option to purchase up to an additional 2.87 million shares from the selling stockholders to cover over-allotments. Roundy’s will not receive any proceeds from the sale of shares by the selling stockholders.

Roundy’s expects to receive net proceeds in excess of $111 million, to be used, together with borrowings under its new senior credit facility, to repay all of its outstanding borrowings and other amounts owed under its existing credit facilities.

Credit Suisse Securities (USA) LLC and J.P. Morgan Securities LLC, along with Jefferies & Co. Inc. and Robert W. Baird & Co. Inc., are acting as joint book-running managers for the offering. Moelis & Co. LLC acted as financial advisor to Roundy’s.

Founded in 1872, Roundy’s generates nearly $4 billion in sales and operates 159 retail grocery stores and 99 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s Fresh Market retail banners in Wisconsin, Minnesota and Illinois.