Industry Intelligence

Crossmark has appointed Todd Mitchell as the president of its U.S. sales agency.

Currently an executive vice president, Mitchell (pictured at left) has worked for Crossmark for more than 12 years, serving in roles with progressively increasing responsibilities. Prior to his appointment as EVP overseeing business development, Mitchell led Crossmark’s client development team. With more than 25 years in consumer, he is very active in the industry and sits on the Grocery Manufacturer’s Association sales committee.

Ben Fischer, who served as COO and president of Crossmark’s U.S. sales agency, now will solely focus on his COO duties.

“We believe these moves demonstrate our continuing assurance of providing service excellence and our commitment to helping our clients achieve their goals,” said John Thompson, Crossmark CEO.

For more than 100 years, Plano, Texas-based Crossmark has helped the most powerful brands in the world achieve their business objectives across a wide range of retail channels. Expertise encompasses the areas of headquarter sales, retail merchandising, event marketing, in-store data collection and retail technology solutions.