Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader hispanic
 
 
Bashas': Community Center New Bashas' concept store designs better ways to feed its loyal neighborhood shoppers. Read More
when you plant a seed you grow a movement Home Farming
Summer Blockbuster Five ways to make produce the star hit of the season. Read More
Jan 09, 2013

Weis Inks 5-Year Pact With Pa. Ag Dept.

PrintWeis Inks 5-Year Pact With Pa. Ag Dept.  

Weis Markets has tendered a five-year agreement with the Pennsylvania Department of Agriculture as a top sponsor of its Pennsylvania Farm Show Complex and Expo Center's Exposition Hall.

A major contributor at the ongoing 97th Annual Pennsylvania Farm Show, the deal between Weis Markets and the Pa. Ag Dept. will elevate the Sunbury, Pa.-based regional retailer to a new level of support for the nation’s largest indoor agricultural exposition, which features nearly 6,000 animals, 10,000 competitive exhibits and 300 commercial exhibits.

During this year’s festivities, Weis Markets is the lead sponsor of the Farm Show’s PA Preferred Culinary Connection, where local celebrities, chefs and commodity producers create dishes from Pennsylvania-sourced products. Weis Markets will supply ingredients for all chef demonstrations during the week, including the 250 samples offered to visitors during each cooking session.

Additionally, during the weeklong Farm Show event, Weis Markets’ corporate dietitian, Beth Stark, will demonstrate healthy cooking techniques while Regina McCartney McKay, Weis Markets’ deli and foodservice merchant, will provide a live cooking demonstration.

“Participating in the Farm Show’s PA Preferred Culinary Connection is one of the highlights of our year-round sponsorship,” explained Brian Holt, Weis Markets’ VP of marketing. “As a locally-focused company, we are one of the single largest purchasers of Pennsylvania agricultural and processed products.”

Futher, as the exclusive supplier for the Culinary Connection’s cooking demos, Holt said the Central Pa. supermarket chain embraces its key role “as one of our state’s iconic events for the next five years.”

Patrick Kerwin, executive director of the Pennsylvania Farm Show Complex and Expo Center, concurred: “The Pennsylvania Farm Show is proud to partner with Weis Markets, a local company that supports local agriculture.” The new partnership, he added, “Will help increase awareness of the diversity of the state’s agriculture industry.”

This year’s Farm Show attendees are invited to visit the Weis Markets’ booth at the Culinary Connection to sample the Weis Quality ice cream, produced locally in its hometown of Sunbury. The booth will also host some of Weis Markets’ PA Preferred suppliers and will offer samples of their products throughout the week.

Founded in 1912, Weis Markets, Inc. operates 163 stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.

 

Log in to post a comment.






Find Reports & Data

80th Annual Report of the Grocery Industry: Crunching the Numbers

While retail sales gains remain the focus of the main course, economic agita simmers as grocers seek new ingredients to keep the pot steaming..

65th Annual Consumer Expenditures Study: Deconstructing the Market Basket

Higher commodity prices and slightly stronger consumer confidence levels boosted supermarket sales gains to their highest comparable level in four years..

79th Annual Report of the Grocery Industry: Crunching the Numbers

The erratic economy, overstored landscape and changing consumer dynamics are keeping food retailers on their toes as they jockey to increase basket sizes and gain a competitive edge..

2011 Consumer Expenditures Study: Inside the Market Basket

A turbulent economy punctuated by rising food and gas prices sets the tone for insights revealed in ’s 64th annual Consumer Expenditures Study..

Progressive Grocer's 2011 Deli Operations Review: Deli Drives On

More fresh meals and value-positioned offerings are keeping in-store delis flush with opportunities to secure higher sales and shopper loyalty..

2011 Annual Bakery Operations Review: Panning for More

Though in-store bakery sales are up for the majority of retailers, volatility incommodities prices threatens to flatten the trend..



SUBSCRIBE TO E-NEWSLETTER SUBSCRIBE TO E-NEWSLETTER


ADVERTISEMENT
Product Spotlight


Tyson® Crispy Glazed™ Chicken Wings
 Favorite flavors, enhanced store sales!
 
Featured Videos

Loading...
Playlist

View more


Related Videos
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews Supplier Guide
CSNews for the Single Store Owner
Progressive Grocer
Private Label ⇒ Store Brands
Independent Grocer Network
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Events
Hispanic Retail 360

Custom Media