Jan 23, 2013
FMI Unveils Campaign to Encourage Family Mealtime
The Food Marketing Institute (FMI) has unveiled “Let’s Put Our Plates Together,” a new campaign designed to “inspire, inform and motivate [FMI’s] members to create family meal solutions for their shoppers,” according to Catherine Polley, FMI’s VP of Health and Wellness and executive director of the FMI Foundation. The campaign will also include the introduction of a new, annual honor, the Gold Plate Award.
“The food retail industry feeds families and enriches their lives through more than just a shopping list,” Polley explained. “Likewise, grocery stores enable these families to come together over a meal and share an experience. While this experience has unique context to each family, food retailers can inspire ideas, themes, flavors and concepts to create something personal and meaningful.”
FMI encourages its members to celebrate their contributions to family mealtime experiences by participating in the Gold Plate Award. FMI members can submit their best campaigns around healthy family meals, quick family meals, cooking with kids, themed dinners, breakfast with the family, MyPlate meals, and other creative concepts.
“Nestle, a company committed to nutrition, health and wellness and a leader in family meals, has been our partner and founding supporter of the Gold Plate Award Program,” Polley said.
Details about the campaign and the Gold Plate Award are available online.
FMI conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world.
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