Jan 30, 2013
Safeway, ExxonMobil to Offer New Fuel Rewards Program
Safeway Inc. and ExxonMobil have teamed up to provide Safeway shoppers a new way to save at the pump by earning Reward Points for most products purchased at Safeway stores in the Mid-Atlantic region and redeeming them at participating Exxon or Mobil locations.
This new loyalty program will help maximize the value and savings provided to Safeway and ExxonMobil customers through the combination of convenience and rewards.
"Safeway listens to its shoppers, and we understand the importance of stretching grocery dollars," said Mir Aamir, president of customer loyalty and digital technologies at Safeway. "By teaming up with ExxonMobil, we're able to thank our customers with a loyalty program that makes two frequent and critical purchases lead to real savings."
According to a recent Safeway survey, one-third of families go out of their way to look for deals because saving money is important to them. Nearly three out of four people will drive out of their way to purchase more affordable gas, and 76 percent of consumers said they would change where they grocery shop and purchase gas to save money. With more than a quarter of consumers spending up to $175 on gas and up to $300 on groceries each month, saving money is important.
"As one of the largest grocery retailers in North America, Safeway is an ideal partner, allowing us to reach consumers with a compelling new loyalty offering in the markets and cities where we both have a strong brand presence," said Simon Smith, Americas retail director, ExxonMobil Fuels, Lubricants and Specialties Marketing Company. "Through this program, consumers can achieve meaningful savings on their gas and diesel purchases simply by shopping at Safeway."
Reward Points can be earned by purchasing groceries, qualifying gift cards and pharmacy items with a Safeway Club Card and are easy to redeem at participating Exxon and Mobil locations, according to Safeway. For every 100 points earned by shopping at the grocer with a Safeway Club Card, shoppers get a 10 cent per gallon reward. Shoppers can use up to one dollar per gallon in rewards on a single fill-up at a participating Exxon or Mobil location with a maximum of 25 gallons and a limit of one vehicle per transaction. Reward Points can be earned by shopping at Safeway stores in the following ways:
Shoppers can redeem their Reward Points by simply swiping their Safeway Club Card or by entering their linked phone number at the pump before fueling up. This loyalty program is currently available throughout the Mid-Atlantic region.
Pleasanton, Calif.-based Safeway operates 1,644 stores in the United States and western Canada.
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
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