Technology

Brookshire Grocery Co. has successfully piloted a new platform from digital grocery solutions provider MyWebGrocer designed to create a seamless digital experience for shoppers whether they are online or using a mobile device, at home or in the store.

The platform, called Plan2Gro 5X, links together everything from interactive store locators and digital circulars, to online recipes, coupons and shopping lists, Plan2Gro 5X makes it easier for time starved shoppers to buy and save on everyday grocery purchases.

On the new platform, Brookshire’s customers can now plan their grocery shopping: online at brookshires.com, on a mobile phone via iPhone and Android apps. For traditional shoppers, a digital version of the printed circulars are posted each week on the Brookshire’s Web site.

“Brookshire’s was involved in the development process of Plan2Gro 5X and worked closely with MyWebGrocer every step of the way,” said Rick Ellis, VP of marketing, Tyler, Texas-based Brookshire’s. “We have always placed a great emphasis on outstanding customer service, and this new digital platform further supports our commitment to providing convenience and exceptional shopping experiences for our customers.”

Additionally, Plan2Gro 5X provides an integrated loyalty program and ubiquitous access for Brookshire’s shoppers. New features include:

• Digital coupon-to-card: Customers can load coupons automatically to their Brookshire’s Thank You card from brookshires.com or a mobile device, taking printed coupons out of the equation.
• Points balances: All loyalty points are now synchronized in real-time, across all devices and platforms.
• EMail rewards: Exclusive rewards, eDeals and Top Shopper Benefits are available on “My Shopping List” via mobile devices and online.
• New apps: iPhone and Android apps now have improved shopping list capabilities linked to the rewards program and constantly updated coupons, recipes and weekly specials.

“At MyWebGrocer, we consider digital shopping tools a critical element in the path to purchase,” said Sophie Huang, VP of R&D for retail solutions at the Colchester, Vt.-based technology company. “Our goal is to make this pervasive in people’s everyday lives. We want customers to be able to shop, plan and save money wherever they are, whenever they want.”

MyWebGrocer manages digital solutions for more than 114 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.