Technology

Based on the success of a two-store pilot, Cleveland-based independent Heinen’s is expanding its deli self order service from to 10 stores, just four months after bringing its first stores live.

“The customers love the new kiosks,” said Carl Lindeman, Heinen’s retail technology manager. “We’ve had nothing but positive feedback and judging by the increased usage every week that speaks for itself. The number one comment from our customers is that they love not having to wait in line at the deli. The store associates are excited about the kiosk concept as well. Not only is it a competitive advantage, but most importantly it is another service we can offer our customers.

The store is working with Troy, Mich.-based Nextep Systems, a provider of foodservice technology for retailers on the kiosks. “Properly done, technology complements traditional customer service strategies,” said Jeffrey Olszewski, sales manager for Nextep. “Offerings like kiosk ordering, online ordering and mobile app integration provide shoppers a greater level of convenience and control. Smarter queuing solutions serve to greatly improve the overall deli experience.”

Nextep Systems is a provider of foodservice technology for grocery stores, restaurants, airports, casinos, convenience stores, educational facilities, and sporting venues.