Dec 10, 2012
Anticipate the Future of Shopper Marketing or Fall Behind: Study
Retailers and suppliers need to pay attention to the evolution in shopper marketing or risk being left behind, according to the findings of a new research study released by Brick Meets Click.
The study, titled “Anticipating the Future of Shopper Marketing, a Guide to What’s Next," explores what retailers and suppliers need to know to keep up with changes in shopper marketing that are being driven by growing insight into shopper behavior and the relentless expansion of digital.
Bill Bishop, chief architect of retail consultancy Brick Meets Click uses the findings from a recent survey of shopper marketing practitioners to draw out key insights and implications for the future of shopper marketing. Findings include:
Among the implications the paper discusses:
For more information about the paper, visit the Brick Meets Click website.
Brick Meets Click delivers thought-leading perspective on how technology is changing the future of shopping, and aims to help retailers and suppliers understand the digital needs of their shoppers.
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
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