Harris Teeter has selected AccessVia Web dSignShop SaaS – deployed via an enterprise cloud-computing model -- for printing in-store shelf-edge signs.

Harris Teeter has self-hosted Web dSignShop since 2004, relying on internal IT resources to operate and run the system. With Web dSignShop Saas’ simplified IT processes, the implementation, maintenance and support services are handled by AccessVia, minimizing the involvement of a retailer’s IT staff and technical infrastructure.

“Harris Teeter already had the benefits of our publishing platform yet saw enormous incremental benefit from adopting the SaaS version,” said Dean A. Sleeper, TVP & CEO of AccessVia. “The reduction of effort, increase in responsiveness, and overall flexibility is why every new implementation of our platform this past year was SaaS. Harris Teeter is among many of our existing customers who choose to migrate to SaaS for those compelling advantages."

In an effort to improve store associates' efficiency while working in the aisles, Harris Teeter has also deployed newly updated AccessVia Mobile In-Aisle extension, in which store associates use handheld devices and scan product barcodes in the aisle to create replacement shelf tags and signs.

The AccessVia Publishing Platform gives retailers control over all aspects of designing, publishing, managing, and measuring shelf-edge product merchandising. Retailers deliver print and digital promotions to stores for immediate availability or to central print service providers for high-speed production.  To measure the success of promotions and understand store activity, the platform can also deliver analysis and reports of store activity and provide intelligence on how promotions impacted sales.

Founded in 1960, Matthews, N.C.-based Harris Teeter operates over 200 stores in eight states and the District of Columbia, and employs approximately 25,000 associates.

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