Feb 04, 2013
Federal PSA Delivery Now in 32K+ Grocery, Drug, Retail Stores
PSN (The Public Service Network), a national media network that ensures prime placement and guaranteed delivery of public service announcements (PSAs), recently expanded the reach of its PSN In-Store channel from 13,000 to more than 32,000 stores, with new chains including CVS, Rite Aid, A&P, Food Lion, Wegmans and Kmart.
This increase will enable PSN’s clients to reach broad-based local, regional and national audiences quickly and cost-effectively. “PSN In-Store was designed to help government agencies and nonprofit organizations reach consumers with important messages about health care, public safety, disaster relief and more,” said Robert Gaudian, president and founder of PSN. “The goal is to help our clients exceed their campaign objectives and demonstrate measurable impact at the lowest possible rates.”
Reaching consumers in the top 200 designated marketing areas and beyond, PSN In-Store is the largest audio network in the country for PSA distribution. Gaudian launched the network after noticing a dramatic increase in demand for PSA spot placement on traditional media, such as TV, radio and print. PSAs aired on the channel reference a call-to-action such as a number to text, a website to visit or a phone number to dial. “Channel metrics prove that content is heard and acted upon by the targeted audiences,” said Gaudian.
The Department of Health and Human Services (DHHS) was the first government client to use PSN In-Store over 8 years ago. Since then, DHHS has used the channel to distribute more than 40 audio PSAs and millions of free health brochures and DVDs, in both English and Spanish. “Incorporating a brochure giveaway, in which the PSA directs listeners to pick up literature at the store’s pharmacy counter, is an effective method to measure campaign success,” added Gaudian.
In addition to several DHHS agencies, PSN In-Store has been used by the Department of Homeland Security, the Department of Justice, the Department of Agriculture and the American Red Cross. “It’s been gratifying to put our in-store network to work for a variety of government agencies and organizations and make a significant difference in the lives of perhaps millions of people nationwide,” said Gaudian.
Beginning Feb. 3, a new PSN In-Store campaign will air nationwide in nine grocery and retail chains, including Albertsons Market, Brookshire’s, Food Lion, Harveys Supermarket, Kmart, Kroger, Safeway, Sweetbay Supermarket and Tops. Follow PSN on Twitter at @ThePSNetwork or use hashtag #PSNmedia to receive all of the network’s latest news and updates.
Fairfax, Va.-based PSN is a strategic mix of unconventional and traditional media channels that provide prime placement and guaranteed distribution of Public Service Announcements (PSAs) at the lowest possible rates. PSN has a variety of location-based media outlets — more than 170,000 and growing -- including grocery and drug stores, physician waiting rooms and entertainment venues — whose value lies in their ability to place a meaningful message in front of a consumer at those moments when it is most relevant and likely to lead to behavior change.
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