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May 26, 2011
New Products Highlight Sweets & Snacks ExpoBy Jim Dudlicek
Products on display answered shoppers’ demands for trendy flavor combinations, convenience, portion control and better nutrition, among other features. Chief among the exhibitors was Mars Inc., with its new Snickers Marathon bar, a healthier spin on the old candy bar favorite that’s been approved for sale in school vending machines. Another extension of that marquis brand is Snickers Peanut Butter Squared, which added an extra peanutty component to the traditional recipe. Further offerings included M&M Pretzel, which Mars folks bragged was chosen as one of the top products of 2010 by Forbes magazine; other seasonal M&M offerings; and Dove candy products. Not far away in the west hall of Chicago’s McCormick Place, Kraft Foods displayed an array of new sweets and snacks: its Planters Nut-rition line of portion-controlled nut snacks tailored for specific nutritional profiles; Ritz Crackerfuls cracker sandwiches with flavored cheese fillings; Newton Thins, a spin on the old fruit-filled favorite; Wheat Thin Stix; and an assortment of new gum products from Trident, offering innovative flavors and texture sensations.
- Annie’s Organics: Pretzel bunnies in regular and honey wheat, and granola bars in three varieties PG Senior Editor Jim Dudlicek attended the Sweets & Snacks Expo, which ran May 24-26 at McCormick Place in Chicago.
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