Industry Intelligence

The Alabama Grocers Association has launched a new Web site, www.EatAtHomeAlabama.com, which was created as a tool for consumers to learn how to save money, eat healthier, safely prepare and store foods, and discover the joys and benefits of eating at home, as well as to promote the grocery industry in the state of Alabama.

Site features include Why Eat at Home, Ways to Save Money, coupons, recipes to feed a family of four for around $20, a list of Alabama products, a chart on when fruits and vegetables are in season, recall information, and a food safety section with tips on storing food in the refrigerator and freezer, in addition to information on keeping fruits and vegetables fresh. Each month there will be a new sponsor and new recipes.

The Alabama grocery industry is drawing traffic to the site by printing www.EatAtHomeAlabama.com on the bottom of their receipts, adding links to their Web sites, and putting up signage featuring the Eat At Home Alabama logo at the register and in the store, so that consumers will know where to go to for money-saving tips.