Equipment

Motivational speaker Mark Hunter, “The Sales Hunter,” will show retailers and vendors how they can maximize their price and avoid using discounting as a sales strategy during his educational session to be held at the 2011 Global Shop Show in Las Vegas March 28-30, 2011.

The session, titled, “Full-Price/Full-Profit,Yes, It’s Still Possible,” and sponsored by Stevens Point, Wis.-based National Association for Retail Marketing Services (NARMS), Hunter will discuss how discounting has become a strategy too often used as a tool to build sales; resulting in conditioning the customer into believing there is no reason to pay full-price. Hunter will explain how techniques being used by others may be applied to benefit both retailers and suppliers and result in a more profitable industry in both developed and emerging markets. The session is slated for 3-4 p.m. Tuesday, March 29.

Global Shop is the world’s largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing. NARMS International joins with A.R.E. (Association for Retail Environments) and POPAI (The Global Association for Marketing at Retail) in co-sponsoring the show that is divided into six sections of the retail design industry: The Store Fixture Show, The Visual Merchandising Show, Store Design & Operations, The Digital Store, At-Retail Marketplace, and Retail Marketing Services.

NARMS’ nearly 400 member companies perform well over $3 billion in merchandising services, sales marketing, event marketing, demonstration, and other retail services annually.