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    Tops Markets Renews Agreement with DemandTec

    Grocer is using software services to simplify promotion, trade and pricing

    Regional grocer Tops Markets LLC has renewed its subscription to multiple pricing and promotion software services from San Francisco-based DemandTec, the tech firm said today.

    Williamsville, N.Y.-based Tops Markets, which operates 133 stores in upstate New York and northern Pennsylvania, has been a DemandTec customer since 2008. The grocer leverages DemandTec services across core merchandising and marketing functions that touch pricing, promotion and collaborative deal management processes.

    DemandTec End-to-End Promotion Management is a comprehensive tool for managing the entire promotion process, from collaborative promotion planning and deal management to in-store execution and post event analysis, while DemandTec Lifecycle Price Optimization is a comprehensive solution for pricing the entire store, including new items, regular retails, promoted items and clearance items.

    "At Tops, each store is customized to fit the community it surrounds, requiring countless steps of time-critical workflow," said Kevin Darrington, COO of Tops Markets. "With DemandTec, Tops simplifies and automates promotion, trade and pricing processes, enabling us to improve productivity so we can focus our time on meeting the dynamic needs of our shoppers."

    Dan Fishback, president and CEO of DemandTec, noted, "Tops uses DemandTec to address one of the key balancing acts facing retailers today -- driving operational efficiency while maintaining a focus on the shopper."

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