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    Total CPG Sales Edged Up in ’08, Despite Recession

    “The Global Powers of Consumer Products Industry 2010” report, recently released by New York-based Deloitte Touche Tohmatsu, found that total sales for the Top 250 consumer products companies neared $3.2 trillion in 2008, up from $3 trillion for 2007’s Top 250.

    “The Global Powers of Consumer Products Industry 2010” report, recently released by New York-based Deloitte Touche Tohmatsu, found that total sales for the Top 250 consumer products companies neared $3.2 trillion in 2008, up from $3 trillion for 2007’s Top 250. The worldwide economic recession dampened sales, however, with many companies reporting considerably lower revenue and earnings in 2008 — more than double the number in 2007.

    Average sales volume for the Top 250 companies came to $12.7 billion, but the U.S. share of the Top 250 shrank as the country underwent an economic downturn and the dollar weakened.

    Among the report’s findings were:

    —Food, beverage and tobacco companies continued to dominate the Top 250 in 2008, accounting for 53.6 percent of all companies and 44 percent of total sales
    —The consumer products industry is now embracing social media: 47 out of the top 50 of this year’s Top 250 have Facebook profiles
    —The United States continued to lead the Top 250 with 92 companies accounting for 35.9 percent of total sales.

    “The good news is that the U.S. economy will most likely experience a robust recovery in 2010,” said Pat Conroy, Deloitte’s Consumer Products Group leader. “Indeed, the economy has shown impressive signs of healing in recent months. Government spending, foreign consumer purchases of U.S. exports, and business investment will lead the U.S. economy to a stronger-than-expected recovery.”

    Included in the report’s Top 250 are such CPG supermarket stalwarts as Nestlé (No. 3); Procter & Gamble (No. 4); Unilever (No. 12); PepsiCo (No. 14), Kraft Foods (No. 15); Coca-Cola Co. (No. 20); Mars, Inc. (No. 23); and Tyson (No. 25).

    To download a copy of “Global Powers of Consumer Products Industry 2010: Extracting value,” visit http://www.deloitte.com/view/en_GX/global/industries/consumer-business-transportation/consumer-products/index.htm.

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