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Winn-Dixie Stores, Inc. has tripled fuelperks! Rewards in its Jacksonville and Panama City, Fla., markets by adding additional gasoline savings of 10 cents per gallon for every $50 customers spend on certain gift cards. So, for every $50 spent on gift cards between now and Christmas Day, customers who use the new Customer Reward Card (CRC) will save 15 cents per gallon on gas at participating stations (up to 20 gallons on a single visit).
The fuelperks! Rewards program usually provides Winn-Dixie shoppers in those markets the opportunity to save 5 cents per gallon of gas for every $50 they spend using their CRC. The special gift card promotion, which adds the extra savings, applies to over 60 gift card brands, including iTunes, Chili’s, Lowe’s Home Improvement, and Blue Cross and Blue Shield of Florida Healthcare cards.
“This promotion comes at a perfect time for holiday shopping,” said Winn-Dxie group VP of marketing Mary Kellmanson. “Our customers can buy gifts for everyone on their list and save big at the gas pumps at the same time. It’s a win-win for everyone.”
Jacksonville, Fla.-based Winn-Dixie operates 515 retail grocery locations, including over 400 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi.