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Tweets came in at a fast and furious pace during the Pork Checkoff’s latest Twitter party, and fans’ affinity for pork during “Tenderloin Tuesday” was overwhelming.
Participants had the chance to win prizes by answering five different questions about pork’s role in a healthy diet. All the trivia answers, along with pork-inspired Super Bowl snack ideas, were available on TheOtherWhiteMeat.com, which helped drive traffic to the site.
“This was our third Twitter party, and it was great success, with more than 1,125 tweets reaching more than two million people,” says Cathy Lee Fredrickson, online content manager for the Pork Checkoff. In addition, 135 people participated throughout the hour-long Twitter party, which helped generate more than 100 new @AllAboutPork followers.
“Everyone was excited to give shout outs to their favorite pork cut and preparation tips,” adds Kristina Vanni, the party hostess and creator of the $5,000 winning recipe for “America’s Next Pork Personality Contest” in 2009. “There was so much chatter, I had to refresh my page every few seconds just to keep up.”
Through her Twitter handle @BetterRecipes and The Other White Meat’s Twitter handle @AllAboutPork, Vanni helped keep the conversation rolling throughout the party and spread her love for all things pork through the “Twitterverse.”
“Using social media is such a unique way to interact with fans,” says Vanni, who notes that pork’s versatility opens up a world of possibilities for great dishes. “You can get real-time feedback from consumers and understand what home cooks across the country, and even the world, are looking for when they make mealtime decisions.”
Many Twitter party participants were surprised to learn that ounce for ounce, pork tenderloin is as lean as a skinless chicken breast, and increasing the amount of lean pork in the diet can help manage hunger.
Party-goers’ comments included:
• “I am really thinking I’ll be at the store tomorrow buying a nice piece of pork.”
• “I now know that eating pork can make you feel fuller longer--that’s cool! Thanks for the info.”
• “I have already bookmarked TheOtherWhiteMeat.com. Been going through some recipes.”
• “I love that I can eat and have fun during the Super Bowl without blowing my diet! Thanks.”
• “Definitely considering those Game Day Pork and Chile Wraps! YUM!!”
Another #TenderloinTues party is planned for March 22, 2011, to showcase more mealtime solutions with lean pork.
For more information, visit http://www.pork.org.