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The National Retail Federation said yesterday that two of its senior staff members have been promoted to executive-level positions. Denise Brassé, v.p., membership, has been promoted to s.v.p., industry relations, while Mike Gatti, formerly NRF's v.p. of marketing, has been promoted to s.v.p., communications.
Brassé joined NRF in 1999 as director, affinity relations and was promoted to v.p., membership in 2002. In her new role as s.v.p., industry relations, Brassé will be responsible for the creation of strategies to support membership recruitment and retention in both the United States and abroad, educational conference content, and business development for NRF and its divisions. She will also manage and support the Associate Member Advisory Council, as well as oversee the Forum for International Retail Association Executives.
Prior to joining NRF, Brassé had worked in membership, member services, and conference planning for groups such as the National Association of RV Parks & Campgrounds, the American Hotel & Lodging Association, the Virginia Hospitality & Travel Association, and the Greater New Orleans Council of Camp Fire.
In his current role, Gatti serves as v.p. of marketing and is responsible for NRF's branding and marketing efforts, including marketing, public relations, and business partnerships. Gatti also serves as executive director of the Retail Advertising and Marketing Association (RAMA), a division of NRF. As s.v.p., communications, he will retain the title of executive director of RAMA and oversee all communications policy, strategy, and marketing promotions for NRF and its divisions' conferences and Webinars. Gatti will also be responsible for the strategic direction of STORES Magazine.
Gatti joined NRF in 1993 as v.p., marketing, and was promoted to e.v.p. of RAMA in 2003 and executive director of RAMA in 2006. Before joining NRF, Gatti served as senior director, marketing, at the National Automated Clearing House Association in Herndon, Va. for five years.