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DeliAnytime.com, the online consumer information portal for Tyson products from grocers’ in-store delis, has revamped the site to feature a “Let’s Get Cooking” section offering a Deli Meal Blog, Kitchen Know-How articles, and seasonal Party Planning ideas.
Lisa, Tyson’s Deli Meal Blogger, writes reviews of user-submitted recipes, Kitchen Know-How articles provide information on everything from kitchen tools and gadgets to useful product information and no-fuss cooking techniques, and the Party Planning section is a resource for menu and decorating ideas for seasonal parties, in addition to holidays and events.
The new section also features Kitchen Know-How videos, in which Lisa presents ideas, tips, tricks and techniques for home cooks. New videos will be added regularly, instructing visitors how they can use Tyson products from the deli to add convenience to their lives. The inaugural video, “Kitchen Tools & Tips” is available now on the site.
“These short videos are created to help consumers learn fun and simple ways to get more out of their time in the kitchen,” noted Sally Ashcraft, brand manager at Tyson Deli division in Springdale, Ark. “Lisa has some great kitchen tips, and we think consumers will enjoy trying out her methods.”