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    Tyson Bows Online Community for Deli Professionals

    ‘Sounding board for success’ platform designed to stimulate industry dialogue

    Tyson Foods, Inc. has expanded and enhanced its TysonDeli.com online community with the launch of the Tyson Deli Community, a virtual community that will serve as the premier online destination for deli foodservice professionals.

    Designed to provide an outlet for impactful exchanges pertaining to the deli industry, the new Tyson Deli Community features on-trend forum topics, engaging profile pages and unique sharing tools. Users, who are encouraged to register for free, can utilize the site as a sounding board for successes, challenges or simply to connect with industry peers.

    “One of the core values of Tyson Foodservice is innovation, and at the heart of innovation are the professionals who drive this industry,” explained T FuQua, brand manager for the Deli Division of Springdale, Ark.-based Tyson Foods. “I’m pleased to offer one of the first-ever online communities dedicated solely to our industry and the conversations that matter most to our valued peers.”

    The community will be regularly maintained and updated frequently with topics that are most relevant to deli professionals. Forum topics will include issues that deli departments face including recruiting, profitability and labor costs. Community users will also have the opportunity to pose new topics that are of most interest to their deli’s needs.

    The Tyson Deli Community is just one component of TysonDeli.com, the trade-dedicated website that launched in December 2010. The website is an interactive showcase of proprietary Tyson consumer research and observational data, proven merchandising strategies, innovative new products and business building promotional programs, all designed with deli professionals in mind.

    To learn more, visit www.TysonDeli.com/Community.

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