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    Tyson is Hungry to Help

    Facebook initiative enlists fans’ involvement

    Tyson Foods and its DeliAnytime product line are encouraging Facebook fans to support the company’s “KNOW Hunger” campaign, which aims to raise awareness of the issue of hunger across the United States, as well as funding programs that combat hunger locally.

    From March 5 through April 9, consumers can “Like” DeliAnytime on Facebook, and then select an area of the country they believe needs the most help. Participants can also see exactly how many of their fellow DeliAnytime fans have shown their support. Tyson hopes to see as many as 10,000 new fans join the effort.

    “The more we can educate people about the widespread problem of hunger in America, the more we can all do something to change it,” said Sally Ashcraft, brand manager, Tyson Deli division at Springdale, Ark.-based Tyson.
     

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