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Tyson Foods Inc. has launched DeliAnytime.com, a site developed to provide ideas, tips and incentives for creating convenient family meals with products from the supermarket deli.
Consumers will be able to learn about the site from in-store POS and online advertising. “We want DeliAnytime.com to become a trusted resource for consumers as well as a place where they can explore and just have fun,” said Eric Le Blanc, Tyson’s director of sales development.
Users will be able to search through hundreds of recipes and browse by protein, course or criteria such as “quick and easy,” “kid friendly” or “entertaining.” Tyson recipes will be cross-referenced with product ingredients, making it easy for consumers to learn more about Tyson deli products and how to use them in everyday cooking at home.
DeliAnytime.com will also be a recipe-sharing site where users can publish their own ideas. Users can view, rate and review all recipes, save them to a favorites page and share ideas in the community forum.