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Tyson Foods, Inc. is pumped for a March basketball tournament-time promotion that’s taking place in 7,500 retail stores nationwide through April 10, 2009.
“We’re thrilled with this level of response,” said Eric LeBlanc, the Springdale, Ark.-based company’s senior director of communications and category management, foodservice marketing communications. “Our track record with these types of promotions is excellent, with retailers experiencing a lift of 60 percent to 170 percent during the selling period.”
LeBlanc said the promotion relies heavily on research-based consumer insights that target shoppers and their need states.
“This is not just a shot in the dark,” explained LeBlanc. “Our research tells us exactly who is buying, as well as when and why. We then provide expertise to our retailers in the form of successful promotions.”
The promotion features discount coupons for Tyson products as well as cross-promotion partner products including King’s Hawaiian Rolls, Chef Paul Prudhomme’s Magic Seasoning Blends, Luzianne Tea and Hidden Valley dressing. The coupon booklet also includes two recipes for mini sandwiches using Tyson Boneless Wyngs and King’s Hawaiian Rolls.