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    Tyson to Throw ‘Fiesta of Flavor’ in Deli

    Cross-promotional offer includes Jose Cuervo, Tabasco products

    Tyson Foods Inc. is teaming with two popular brands to offer consumers spring and early-summer savings. Tyson Wings and Boneless Wings from the deli section are paired with nonalcoholic Jose Cuervo margarita mix and the latest flavor from Tabasco brand, Buffalo Style Hot Sauce. The “Fiesta of Flavor” promotion will run from April 30 through June 29.

    During the promo, consumers can save with in-store coupons for $1 off 2 pounds or more of Tyson Wings or Boneless Wings, 75 cents off one bottle of any size or variety of Jose Cuervo margarita mix, and 75 cents off one bottle of any Tabasco Pepper Sauce flavor.

    “Spring and early summer mark the beginning of outdoor entertaining for many people,” noted Sally Ashcraft, brand manager, Tyson deli division at Springdale, Ark.-based Tyson. “With these in-store savings, consumers will save on everything they need to create their own fiesta.”

    Fiesta of Flavor will appear on the DeliAnytime Facebook page. Fans can “like” the page and register to receive a coupon for savings on Tyson Wings and Boneless Wings and Jose Cuervo Margarita Mix. Additionally, DeliAnytime fans will be able to chat live with Lisa, Tyson’s Deli Meal Blogger. On Thursday, May 3 from 1-3 p.m. EDT, she’ll field questions on entertaining and offer Cinco de Mayo party tips and tricks.
     

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