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    U.K. Online Grocer Ocado Launches iPhone App

    UK online grocer Ocado last week launched its own iPhone application that enables consumers to order products from their phone and shop its products even when the phone is offline.

    UK online grocer Ocado last week launched its own iPhone application that enables consumers to order products from their phone and shop its products even when the phone is offline.

    Called “Ocado on the Go,” the app is developed for customers with existing accounts on the main Ocado Web site, and automatically synchronizes the user’s data between the two platforms, so the user can start an order on the iPhone and complete it on the Web.

    Once the catalog of 18,000 products is downloaded to the phone, shopping lists can be created even when the phone is offline. Once online, users can place their order for delivery in a one-hour time slot.

    Products can be browsed by category/subcategory and searched by keyword, and for regular users, the app creates lists of products they buy often.

    Ocado, launched in partnership with Waitrose in January 2002, serves more than 13.5 million households across the United Kingdom.

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