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Richmond, Va.-based Ukrop's Super Markets has donated $400,000 to nonprofit groups in the areas it serves through its Golden Gift program. Consumers using Ukrop's Valued Customer Card. directed donations to specific nonprofit organizations. The program is one of the ways Ukrop's honors its pledge to give back at least 10 percent of its pretax profits to the communities it serves.
Ukrop's just announced the top 15 organizations receiving a share of its $400,000 donation. These include Richmond SPCA, Central Virginia Food Bank Richmond, Richmond Animal League, Collegiate School Richmond and Friends of the Chesterfield County Public Library Richmond.
In the program, shoppers earned one Golden Gift Point for every $1 spent between Feb. 4 and March 29. Ukrop's automatically calculated and tracked points on customer purchases. In May, customers received a Golden Gift Certificate in the mail, detailing the number of points earned. Shoppers submitted their Golden Gift Certificate to the nonprofit organization of their choice. The more points a charity collected, the greater its share of the $400,000 payout. Registered organizations had until June 14 to submit certificates to Ukrop's.
In other news, Ukrop's announced that it has recycled 2,800 gallons of used chicken fryer soy oil by converting it to biodiesel. Some of the 15 trucks and 45 refrigerated trailers in the grocer's fleet will be running on this locally made biodiesel fuel for the first time.