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    Ukrop's Set to Enter Roanoke Market

    RICHMOND, Va. -- Following years of planning, Ukrop's Super Markets, Inc. here is set to open its first store in Southwest Virginia on June 27. The new 58,700-square-foot store will be located in the Ivy Market shopping center in Roanoke.

    RICHMOND, Va. -- Following years of planning, Ukrop's Super Markets, Inc. here is set to open its first store in Southwest Virginia on June 27. The new 58,700-square-foot store will be located in the Ivy Market shopping center in Roanoke.

    Ukrop's newest location will employ approximately 170 associates, including a number of Roanoke-area residents.

    The new store includes many of Ukrop's signature offerings, such as:
    -- Thousands of items at Consistent Low Prices throughout the store
    -- 200-seat cafe featuring two stories, outdoor seating, and free wireless Internet access
    -- Starbucks, featuring coffee and pastries
    -- Full-service deli and kitchen offerings, including fried chicken, rotisserie chicken, pizza, panini sandwiches, chef specials, party trays, hot foods, hot soup, specialty cheese, and meats (including Boar's Head products)
    -- Ukrop's Bakery featuring decorated cakes, freshly baked bread, desserts, breakfast pastries, bagels, donuts, and muffins. Also, the department will feature Ukrop's line of All Natural Bakery products.
    -- Expanded natural and organic food section, including grocery, produce, frozen food, and dairy, as well as bulk items
    -- Fresh fruits and vegetables, including a wide selection of organic and local produce items
    -- Full-service meat and seafood department, featuring Ukrop's All Natural Beef, Pork, Chicken and Shrimp, free of added hormones and antibiotics, as well as fresh seafood from Virginia and around the world
    -- Salad bar
    -- Sushi (prepared on-site each day)
    -- Fresh flower market

    Additional amenities and services include:
    -- A Celebration Room for private events, business meetings, non-profit functions, and social gatherings
    -- Catering station located at the front of the store next to customer service for quick ordering and pick-up
    -- A full-service First Market Bank branch and ATM access

    Other features include an underground parking garage and a grocery cart conveyor that will run alongside an escalator.

    The Roanoke unit's opening has been delayed several times since Ukrop's announced plans to enter the market in 2004. The site is in a flood plain, which has posed challenges in readying the parcel for a retail center, the company said.

    With the addition of Ivy Market, Ukrop's now operates 29 retail food stores, Joe's Market, a central bakery and kitchen, and a distribution center.

    Progressive Grocer will feature the Roanoke store as "Store of the Month" in the Oct. 1, 2007 issue.

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