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Go Organic! for Earth Day, a national campaign To increase consumer awareness of the benefits of organic food and agriculture, on Friday revealed the winning retailers of its recent in-store display contest.
The grand prizewinner is the Market Street store located at 3405 50th St. in Lubbock, Texas. Market Street is a format operated by Lubbock, Texas-based United Supermarkets.
Participating retailers submitted photos of in-store displays that featured organic products. Entries were judged on their creativity, size, and incorporation of the campaign’s sponsor brands, including CLIF Bar & Co., Lifeway Foods, R.W. Knudsen Family, Santa Cruz Organic, Stonyfield Farm, Van’s International Foods, and Horizon Organic.
According to the campaign organizers, the grand prizewinner Market Street demonstrated superior results in all criteria, displaying all seven platinum sponsors within two large well-stocked displays. In addition, the store created a dirt planter that creatively housed products.
In total, it picked five winners:
-- Grand Prize Winner: Market Street - 3405 50th St., Lubbock, TX
-- At Large Winners:
Cub Foods - 1801 Market Dr., Stillwater, MN
Kroger - 12501 Shelbyville Rd., Middletown, KY
-- Dairy Display Winner:
United Supermarkets - 5807 S.W. 45th St. #100, Amarillo, TX
-- Frozen Display Winner:
Brookshire’s - 4070 Sterlington Rd., Monroe, LA
Back for a fourth year, the Go Organic! for Earth Day campaign in 2008 included special Earth Day events, promotions, and free money-saving coupons available at 3,600 retailers throughout April. This year, the campaign distributed 2.7 million coupons books featuring over $18 in savings to shoppers nationwide.