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United Supermarkets yesterday introduced its new Tag Labeling Program, which it developed to make healthy shopping easier for consumers, with the grand opening of its new Market Street food concept store in Coppell, Texas.
Designed by Market Street's own dietitians, the labeling system guides shoppers in making food decisions to improve health as well as manage or prevent disease.
"For guests with health-and-wellness concerns, our dietitians have combed the aisles and simplified the selection process with color-coded nutritional labeling that easily assists guests toward heart-healthy, gluten-free, low-fat, sugar-free or organic products," said United c.e.o. Dan Sanders. "It's a shopping experience you won't find with any other supermarket chain, and we're excited to be the new neighborhood grocer of the Coppell-Lewisville area."
Despite Sanders' words, nutrition navigation systems have recently debuted at Supervalu (also in today's news) and Stop & Shop/Giant, in addition to NuVal, powered by the Overall Nutritional Quality Index (ONQUI) and currently in use Price Chopper and Hy-Vee. Since it rolled out in September 2006, the pioneering Hannaford Supermarkets "Guiding Stars" system has been implemented the chain's fellow Delhaize retailers and a Maine school district, and current plans call for it to spread to such entities as foodservice operators, manufacturers, and restaurants.
Market Street combines the everyday groceries with specialty items, whole-health/gourmet products, and prepared foods. The Coppell store is the third Market Street location to open in the Metroplex within the past year.
United Supermarkets operates 49 stores under three formats: United Supermarkets, Market Street, and Amigos United.