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PALM SPRINGS, Calif. - The United Fresh Produce Association here will co-locate its 2008 FreshTech and Fresh Marketplace shows in Las Vegas, May 4-8.
"The co-location of the two expositions also allows us to put together one overall convention program to serve attendees and exhibitors in both shows," said United Fresh president Tom Stenzel. "We will offer one simple registration process that provides admission to all United Fresh 2008 convention activities, including both the FreshTech and Fresh Marketplace trade shows, educational conferences and workshops, and networking receptions and events."
"We've found tremendous synergy with our Fresh Marketplace produce marketing and merchandising event co-located with FMI in Chicago," Stenzel said. "FMI supermarket attendees looking for the very best and most innovative products in the produce industry will now also be able to see the tools, technologies and equipment needed to bring fresh and fresh-cut convenient produce through the total supply chain."
Bally's Las Vegas will serve as the United Fresh Headquarters Hotel, and house all convention educational activities. All trade shows will be held at the Mandalay Bay Convention Center, a short way down Las Vegas Strip, and now accessible by monorail. The United Fresh 2008 convention will begin Sunday, May 4, with all trade shows opening Mon.-Wed., May 5-7.
The association's board of directors said it is considering future convention options for 2009 and beyond, but has not yet made a decision on a specific schedule of events.