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    United Fresh Opens Registration for 2010 Convention

    Focused on the theme “Winning Is Everything,” United Fresh 2010 returns to the Palazzo Resort and Casino in Las Vegas from April 20 to April 23, 2010, with a new educational program and trade show format designed specifically to serve each segment of the produce business.

    Focused on the theme “Winning Is Everything,” United Fresh 2010 returns to the Palazzo Resort and Casino in Las Vegas from April 20 to April 23, 2010, with a new educational program and trade show format designed specifically to serve each segment of the produce business.

    Noting that the convention’s theme “embodies the unmatched competitive drive of our grower-shippers, wholesalers, fresh-cut processors, retailers and foodservice companies in our quest to bring better products and service to consumers, and thus increase sales and profitability,” United Fresh president and CEO Tom Stenzel said the 2010 event would be the first produce convention designed to equip “each segment of our industry with the expertise to succeed, paving the way for growth as we emerge from today’s challenging economic climate.”

    Doug Riley, Hy-Vee’s AVP of produce operations and David Dever, president and CEO, Pandol Brothers, are co-chairs of the Convention Host Committee.

    This year’s trade show includes five distinct destination areas concentrated on specific business needs:

    —FreshTech, an expo focused on the tools and technologies for the fresh-cut, value-added market
    —FreshMarketplace, a traditional expo featuring marketers of fresh produce and services for the wholesale, retail and foodservice trades
    —Business Suites, the most rapidly growing segment of the show, where buyers and sellers can enjoy private hospitality, business-planning sessions and a comfortable “home base” on the show floor
    —The Food Safety Demo Center, an expanded destination area offering the industry’s only expo showcasing food safety solutions for the entire produce supply chain
    —The Traceability and Logistics Demo Center, first pioneered by United last year and now expanded to include supply chain logistics and transportation solutions

    “Education and business networking will share top billing with the trade show at United Fresh 2010, where powerful new programs will enhance the ability of each market segment to tackle its specific challenges coming out of the recession,” Stenzel said.

    For more information and to register online, visit www.unitedfresh.org or call 202-303-3400.

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