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    United Fresh Seeks to Again Recognize Outstanding Retail Produce Managers

    The United Fresh Research & Education Foundation is now accepting nominations for the 2010 United Fresh Retail Produce Manager awards program.

    The United Fresh Research & Education Foundation is now accepting nominations for the 2010 United Fresh Retail Produce Manager awards program. Established in 2005 by founding sponsor Ready Pac Foods, Inc., the program will honor 25 retail produce managers at the store level and formally recognize their corporate produce directors at the United Fresh 2010 convention, which will be held April 20 to 23 in Las Vegas.

    “Retail produce managers have such a huge responsibility within our industry,” said The Kroger Co.’s VP of produce and floral merchandising and procurement, Reggie Griffin, chairman of United’s retail-foodservice board. “They represent the front lines of the produce business and have a key opportunity for direct interaction with the consumer. Retail produce managers, through innovative displays, promotions and sheer creativity, have a direct and tangible effect on all of our bottom lines.”

    The 25 award winners and their corporate produce directors will receive complimentary airfare, hotel accommodations and registrations to United Fresh 2010. The winners will be honored at the annual United Fresh Awards Banquet on Thursday, April 22, at which five grand-prize winners will be revealed as recipients of an additional $1,000 cash prize.

    “Retail produce managers can make a real difference to our consumers, our companies, and our industry,” said Michael Solomon, president/CEO of Irwindale, Calif.-based Ready Pac, noting the “incredible work they do every day on our industry’s behalf.”

    “The continual support from supermarket executives to honor their front-line produce staff has been tremendous,” said Tom Stenzel, president of Washington-based United Fresh. “Every year senior retail executives attend the awards ceremony to show their support for their winners. Great employees, empowered by their management, make a huge difference in store sales.”

    Nominations for the Retail Produce Manager Awards Program may be downloaded via the following link, and must be received by Feb. 1, 2010: http://www.unitedfresh.org/programs/retail_manager_award.

    For more information, including selection criteria and a list of winners since 2005, contact Victoria Backer via [email protected], or 202-303-3400 ext. 408.

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