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    United Program Aims to 'Complete the Circle' for Local Food Banks

    Besides benefiting the needy, the program encourages trial of private label Full Circle products.

    A recently rolled-out program at 47 United and Market Street locations across Texas could lead to a donation of 200,000 pounds of food to local food banks in United Supermarkets LLC’s market area.

    Under the “Complete the Circle” program, the Lubbock, Texas-based company will match customer purchases of items in the grocer’s Full Circle product line for the next year with a donation of an equal amount of food to local food banks. The company plans to donate up to 4,000 pounds of food from each participating location, for an estimated total donation of 200,000 pounds of food toward the end of next year.

    “The partnership between United and our area food banks is very important to us, and our store guests have always been a vital link in that partnership,” noted United chief merchandising officer Wes Jackson. “This new effort strengthens that partnership while encouraging our guests to try our Full Circle products, which promote a healthy, well-rounded lifestyle.”

    Ranging from organic fruits and vegetables to all-natural pasta sauces, Full Circle items are minimally processed and always free of additives, artificial colors and artificial ingredients.

    The products bear “Complete the Circle” labels at the 47 participating stores. United’s three Amigos United banner stores don’t carry Full Circle products.

    United operates 50 stores under three distinct formats -- United Supermarkets, Market Street and Amigos United -- in 30 markets across north and west Texas.
     

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