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United Supermarkets LLC and its suppliers raised a record $220,000 at the 21st Jacky Pierce Charity Classic, benefitting the 14 United Way organizations which serve the supermarket’s trade area.
Since 1991, the golf tournament has raised more than $2.8 million for local charities. “The United Way does so much good for our community and we support their mission of advancing the common good and creating opportunities for a better life for all,” said Tommy Wilkins, Jacky Pierce Charity Classic co-chair.
The tournament was held Aug. 26-27 at Lubbock Country Club. Monies were awarded on a percentage basis according to store sales in the region served by each of the 14 United Way locations in north and west Texas.
The tournament is named in honor of United’ longtime produce director, Jacky Pierce, who guided the event until he died from cancer in August 2002. The tournament was renamed in his memory in 2003.
In other news, United kicked off its annual breast cancer fundraising campaign, “Who Are You Pink For?” promotion.
Through Nov. 1, shoppers can help raise money for breast cancer research and awareness by purchasing specially marked products. Participating suppliers will donate a percentage of the sales to support the cause. In addition, all stores will be selling pink reusable bags for $1.99 each, with $1 from each sale also going to the cause.
The Lubbock, Texas-based supermarket operator is also using social media. Customers can share their breast cancer stories on the company’s Facebook page or can Tweet it at #BreastCancerAwareness month. United will make a $5 donation for each story - up to $10,000 - toward breast cancer research and awareness.
Pictured: Robert Taylor, United Supermarkets CEO; David Alderson, Lubbock Area United Way Campaign Chair; Tommy Wilkins, Jacky Pierce Charity Classic co-chair; Glenn Cochran, Lubbock Area United Way CEO; Megan Mayo Jacky Pierce Charity Classic co-chair.