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    United, Safeway Fight Muscular Dystrophy

    This month marks MDA’s 15th Annual 'Aisles of Smiles' campaign

    United Supermarkets, LLC and Safeway Inc. are working with the Muscular Dystrophy Association (MDA) to help fight muscle disease.

    Lubbock, Texas-based United, which operates 57 stores in the state, is working with Acosta Marketing and manufacturers in a promotion running through Sept. 3, in which a portion of the sale of products labeled with “Aisles of Smiles” will be donated to MDA. Participating stores include all United Supermarkets, Market Street, Amigos and United Express stores in west Texas and Dallas/Fort Worth.

    Starting Aug. 14 through the end of the promotion, guests will also have the opportunity to purchase Smiley Face scan tags during checkout for as little as $1, with all proceeds going to MDA.

    “We are proud to work with Acosta and manufacturers to host Aisles of Smiles for the 15th consecutive year,” said Shelby Crews, community relations manager for United. “Every year we are blown away by our guests’ willingness to help. Last year, we raised $70,779 for the Muscular Dystrophy Association, and we’re looking forward to continuing our support of families living with neuromuscular disease this year.”

    Through Sept. 2, all Safeway stores — including Vons, Pavilions, Randalls, Tom Thumb, Dominick's and Carrs — will participate in the companywide campaign, giving customers the opportunity to contribute at the checkout register and help raise funds for MDA's programs and services.

    "Children and adults served by MDA will benefit directly from every donation made at our stores," said Larree Renda, Safeway EVP and chair of The Safeway Foundation. "The donations will contribute to MDA's worldwide research program, its national network of 200 medical clinics, and will help send thousands of children to a weeklong MDA summer camp at nearly 80 locations throughout the United States."

    Over the years, individual Safeway stores and operating divisions have collected donations for the organization through local grassroots fundraising efforts. The company and The Safeway Foundation have raised more than $68.7 million for vital services and resources for those affected by muscular dystrophy and related muscle diseases.

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