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This Saturday, select United Supermarkets, Market Street and Amigos locations will feature kids offering free cupcakes as part of the Lubbock, Texas-based grocer’s partnership with the Big Brothers Big Sisters’ “Start Something” campaign urging people to donate to, or become a mentor in, the organization.
The cupcake-bearing children and their mentors will greet shoppers at 13 stores in north and west Texas to share information about Big Brothers Big Sisters and spur involvement. In addition to all 10 Market Street locations, United Supermarkets in Abilene and Amarillo, and the Amigos in Plainview, the kids, mentors and cupcakes will come to United’s Perryton store on Feb. 25.
“One of the greatest privileges we enjoy is making a positive impact in the communities we serve,” noted United Supermarkets CEO Robert Taylor. "We value any opportunity to build up these communities, and our partnership with Big Brothers Big Sisters allows us to do that.”
In support of the campaign, shoppers at all 50 United Supermarkets, Market Street and Amigos stores can buy reusable shopping bags for $1. Additionally, customers will be able to donate $1 or more to Big Brothers Big Sisters by adding the donations to their bills at checkout. Frito-Lay and Pepsi -- both brands of Purchase, N.Y.-based PepsiCo -- are assisting the effort by offering discounted products for purchase, with a portion of the proceeds going to the organization.
Start Something runs through March 1.
A self-distributing company, family-owned United Supermarkets LLC operates 50 stores under three distinct formats: United Supermarkets, Market Street and Amigos United.