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    United Supermarkets to Create Personalized Wine Labels

    Shoppers can design labels from personal photos and designs.

    In an effort to help its shoppers get a jump on holiday gift giving, United Supermarkets is offering them the opportunity to create custom wine labels in its “Three Dreams Wine Tour” promotion that runs through Christmas Eve.

    “Wine is a classic piece of the gift-giving tradition, and these custom wine labeling events give United guests the opportunity to add their personal touches into a time-honored, customary practice,” said Roger Scott, business manager of beer/wine for United Supermarkets, LLC. “Whether celebrating an anniversary, birthday, engagement, new home, special event or holiday, personalized wine bottles preserve the memories with a lasting keepsake.”

    When shoppers purchase one of the specialized bottles of Chardonnay, Sauvignon Blanc, Merlot, or Cabernet Sauvignon for $15.99, a Three Dreams Wine representative will turn their favorite photo into a personalized wine label for no additional cost. Shoppers without a specific photo in mind can choose from existing designs or enlist a Three Dreams Wine graphic artist to render an original idea to create gifts for friends and family. At each labeling event, a trained sommelier will host a complimentary wine tasting for shoppers inside the store while their one-of-a-kind labels are crafted.

    All of the wines provided by Three Dreams Wine are harvested from the Alexander, Dry Creek, and Russian river valleys in Sonoma, Calif. According to United, the 2005 Chardonnay offers hints of apricot and figs while the 2006 Merlot boasts ripe cherry and blackberry flavors. For those who enjoy rich, bold flavors full of spice, Three Dreams Wine 2006 Cabernet Sauvignon is the ideal choice.
    United provides trained beer and wine stewards in many of its locations, and serves as a local resource for shoppers interested in learning more about food and wine pairings as well as the subtle differences between vineyard regions and grape selections. Additionally, the grocer offers three varieties of its own private label wine bottled “from the vineyards of Market Street” through a partnership with Lubbock’s McPherson Cellars Winery. Patio Sangria, Farm to Market Red, and Farm to Market White can be found in any United or Market Street store where beer and wine are sold.

    Wine labeling events will take place in the cities of Allen, Amarillo, Colleyville, Coppell, Frisco, Lubbock, McKinney, Plano, and Wichita Falls. For a complete list of stores, dates and times, visit “The Vineyard” at http://www.unitedtexas.com/wine/.

    United Supermarkets operates 50 stores under the three banners of United Supermarkets, Market Street, and Amigos United.

     

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