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In celebration of summer, Lubbock, Texas-based independent United Supermarkets, LLC yesterday launched its first-ever “Red Hot Summer Rewards” program, in which shoppers at the company’s United Supermarkets, Market Street, and Amigos United banners have the opportunity to earn food and fuel savings for every purchase of $40 or more with a Red Hot Summer Rewards card through July 27.
“The Red Hot Summer Rewards program is our way of saying ‘thank you’ to our guests for shopping with us year-round,” said Wes Jackson, chief merchandising officer for United. “It’s a great way for us to give back to all of our Texas communities and help families bring some fun into their everyday shopping experience.”
In addition to the immediate food and fuel rewards, each Red Hot Summer Rewards purchase will earn program participants one sweepstakes entry. Each week, 50 sweepstakes winners will be selected from each store to receive a $100 gift card, and five regional winners will be awarded free milk for an entire year. At the end of the eight-week program, five regional winners will be selected to receive free food or fuel for a year at a value of $100 per week.
One grand-prize winner will walk away with $50,000 in cash or drive home in a 2010 Ford Mustang GT convertible with $5,200 for United Express Fuels.
Also, United is teaming up with various sponsors to provide more ways to win prizes. For every sponsored item purchased, guests will earn a bonus sweepstakes entry. There’s no limit to the number of bonus entries guests can accumulate each week.
Customers can additionally earn three bonus sweepstakes entries for every new prescription they bring or transfer to any United pharmacy, and one sweepstakes entry each time they have the prescription filled for the remainder of the rewards program.
Texans who wish to participate in the summer promotion and savings program can collect a rewards card at any United, Market Street or Amigos store, or enroll online. Once enrolled, Red Hot Summer Rewards members can visit the Web site to sign up for e-mail notifications of special program offers and track the number of sweepstake entries they’ve earned to date. If participants leave their cards at home when making a United food or fuel purchase, they may also use the Web site to earn credit with their receipts.
United operates 50 stores under the United Supermarkets, Market Street and Amigos United banners.