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The United Fresh Produce Association will launch an online media Web site, www.UnitedFresh.TV, with the first live interactive webcast targeting produce marketers and retailers from the floor of its annual convention.
The first one-hour live Internet broadcast segment will feature a discussion with winners of United Fresh’s retail produce manager awards program. The debut “program” will air via streaming video live at 1:00 p.m. PDT in Las Vegas (4:00 p.m. EDT) on Thursday, April 22. During the broadcast, Internet viewers worldwide will pose live questions, as will United Fresh convention attendees on the trade show floor.
“The live broadcast is a great opportunity to bring sales tips and customer service strategies from these outstanding produce managers to retailers and marketers around the country and around the world,” said Ray Gilmer, United Fresh VP of communications. “This year’s winners represent top store managers from 20 different supermarket chains. Their stories and their strategies can be both inspirational and educational, so we’re inviting all retailers throughout the industry to have their in-store managers participate in this unique event.”
UnitedFresh.TV will also feature daily news coverage of other educational programs and events from the convention, including reports from the traceability and food safety demo centers on the show floor, interviews with major speakers, hot topics covering each sector of the supply chain, and new products, services and solutions on display at the show. The association gratefully acknowledges the support of Chiquita Fresh in sponsoring UnitedFresh.TV at this year’s convention.
Adds United Fresh president and CEO, Tom Stenzel: “United is committed to using our annual convention to provide useful information to the entire industry, in addition to our attendees on-site. You can expect to see continuing innovation to advance our public policy issues through key speakers and programming, increase global education and networking through new media such as UnitedFresh.TV, and drive innovation in products and technologies through our new online virtual marketplace, AllThingsProduce.com.”
Following the convention, the Washington-based association will continue to use UnitedFresh.TV to post video reports, public policy updates and educational material of interest to the industry. Video reports will be highlighted on the United Fresh Web site and “Inside United Fresh,” the association’s weekly newsletter, as well as posted on the United Fresh YouTube channel and Facebook page.