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United Fresh's second annual Retail Produce Marketing & Merchandising Conference will take place in Chicago on June 12-13, 2014, immediately following the United Fresh and FMI Retail Connect shows, the trade group said earlier this week.
The conference will be hosted by United's Produce Marketing and Merchandising Council, the associations volunteer leadership group consisting of more than 30 marketing experts across the produce and retail industry.
"We're excited about the innovation and expertise that members of our council will bring to this conference," said Roger Pepperl, chairman of the council and marketing director for Stemilt Growers in Wenatchee, Wash. "These individuals represent leading companies in our industry, and we share a commitment to building deeper retail/produce engagement to grow sales opportunities and increase fresh produce consumption. Our second conference will be designed to take advantage of United's co-location with FMI Retail Connect, fostering synergies between marketing and merchandising experts that move the supplier/buyer relationship beyond 'buy-sell' to 'win-win' for consumer impact and growth."
The 2014 Retail Produce Marketing & Merchandising Conference will kick off with a networking reception on Thursday evening, June 12, following the conclusion of the United Fresh and FMI Retail Connect shows.
"Members who have been busy throughout the trade show can catch their breath and relax with professional colleagues," said Cindy Jewell, vice chair of the PMMC and director of marketing for California Giant Berry Farms in Watsonville, Calif. The educational conference then continues all day Friday, concluding that afternoon.
Registration for the 2014 Retail Produce Marketing & Merchandising Conference is included in the All-Access Package registration for United Fresh 2014. Attendees can also register for the conference a la carte. Registration is now available online at www.unitedfresh.org.